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I've had a strong work ethic from a young age. At just 15, I worked in a waffle house at weekends, followed by an auction house and a jewellery store, which led to my own little reselling hustle.
Experimenting with Facebook Ads, I developed a natural interest in marketing. I was lucky enough to secure a digital marketing apprenticeship, shaping what I do today.
Straight out of school, I completed a digital marketing apprenticeship, where I developed my interest in search. I finished in 2024, achieving top marks - a distinction.
Handling mostly SEO work throughout my apprenticeship, I transitioned into a full-time SEO specialist role, further strengthening my expertise.
After picking up a couple of freelance SEO clients, both of whom had bad experiences with previous providers, I decided to set up Search Mad.
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